宣传推广 Publicity

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展会组委会重视宣传推广工作,全方位的对本届展会的宣传工作进行策划、跟踪和反馈,确保了宣传工作质量。
●行业协会、学会合作:邀请行业协会、学会协助招商。充分发挥行业协会、学会跟企业的桥梁纽带作用,加强业内企业和行业协会的交流合作,更有效地带动了行业协会和企业的共同发展,实现共赢。
●大众媒体广告:在各大报刊如中国建设报、中石油报、齐鲁晚报、济南时报、半岛都市报及山东卫视、山东生活频道、楼宇广告等大众媒体上发布展会消息和广告,并邀请媒体在展会现场进行报道。
●专业媒体合作:与国内外223家网站、108家专业杂志进行了广告合作,200多个博客论坛,30万封商业信函,燃气行业微信公众平台(近7000专业采购商全年互动),对本届展会进行强势宣传。
●国内外展会宣传:组委会派招商部、客户部的工作人员赴国内外参加行业内相关的所有展会,进行现场招商和观众组织,针对国内外业内人士做深度推广。
●请柬、门票发放:通过20年来,我们邀请并积累的来自30多个国家和地区的采购商33万余人以及各行业相关采购单位近20万家数据库,印制请柬和门票邀请石油、天然气业内人士前来参观洽谈。
●电话专职邀请:通过十多年建立的各种渠道和方式对数据库中30多万条专业买家进行电话一对一邀请,同时做好VIP客户的组团工作。
●展前预览:展前一个月印刷《展前预览》,详细地介绍展会、展览动态、展商和展出产品情况,在展会之前送达到国内外业内人士手中,及时架起采购商与供应商之间的桥梁。
 
Exhibition Committee attaches great importance to publicise promotion, which it engineers , follows up and gets feedback comprehensively to the exhibition's promotion to ensure the quality of publicity work.
Cooperation with industrial association and academy:
We invite industrial associations and academies to assist the investment. It gives full play to the industrial associations and academies to connect with enterprises in order to strengthen exchanges and cooperation between industrial enterprises and industrial associations, and it can effectively promote the common development of industrial associations and enterprises to achieve win-win situation.
Mass media advertising:
We publish the exhibition news and ads in the newspapers including China Construction Daily, China Petroleum Daily, Qilu Evening News, Jinan Times, Peninsula Metropolis Daily, and we also publish it in the mass media,such as Shandong Satellite TV, Shandong Life Channel and building advertisements. We invite the media to make a on-site report at the fair.
Professional media cooperation
We make advertising cooperation with 223 domestic and foreign websites and 108 professional magazines, thre are more than 200 blog forums, 300,000 business letters, the WeChat public platform in the industry of gas(nearly 7,000 professional purchasers interact throughout the year)publicize this exhibition powerfully.
The domestic and foreign exhibition promotion:
The Organizing Committee send the staff of investment department and Client Service Department to participate in all related domestic and foreign exhibitions , and make site investment and audience organization, which it is for domestic and foreign industry to do in-depth promotion.
The issuance of invitation cards and tickets:
Through the past 20 years, we invited more than 330,000 purchasers from over 30 countries and nearly 200,000 purchasers from various industries. We print invitation cards and tickets to invite the industrial insiders in the industry of gas and oil to visit and discuss business.
The phone invitation:
Through one-to-one phone invitation to more than 300,000 professional buyers in the database through various channels and ways established in more than 10 years, we are also doing a good job of grouping VIP clients.
Preview:
A month before the fair, we prints "pre-expo preview", it introduces the exhibition, the exhibition dynamic, the exhibitors and the status of the exhibited products in details. The brochure will be delivered to the hands of domestic and foreign insiders before the fair, which it timely sets up the connection between buyers and suppliers.
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